Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania’s Tobacco Control Mass Media Campaign Program, 2019-2021

Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania’s Tobacco Control Mass Media Campaign Program, 2019-2021

BackgroundTasmania, the smallest state by population in Australia, has a comprehensive tobacco control mass media campaign program that includes traditional (eg, television) and “new” channels (eg, social media), run by Quit Tasmania. The campaign targets adult smokers, in pa...

Full description

Bibliographic Details
Main Authors: James Kite, Anne Grunseit, Glenn Mitchell, Pip Cooper, Lilian Chan, Bo-Huei Huang, Margaret Thomas, Blythe O'Hara, Abby Smith
Format: Article
Language:English
Published: JMIR Publications 2024-03-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2024/1/e47128

Internet

https://www.jmir.org/2024/1/e47128

Similar Items