Audience behaviour and multiplatform strategies
The convergence of television and the internet is profoundly changing the audio-visual market. Connected TV is offered through a wide range of internet-enabled devices. Taking audience perspective into account, the aim of this article is to describe television companies’ strategies for their multipl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Austral Argentina
2015-06-01
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| Series: | Austral Comunicación |
| Subjects: | |
| Online Access: | https://ojs.austral.edu.ar/index.php/australcomunicacion/article/view/114 |