Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM). Information from e-WOM plays an important role in consumers’ decision-making process. However, the information adoption...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2021-03-01
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| Series: | Data Science and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666764921000059 |