Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk

With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM). Information from e-WOM plays an important role in consumers’ decision-making process. However, the information adoption...

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Main Authors: Guoyin Jiang, Fen Liu, Wenping Liu, Shan Liu, Yufeng Chen, Dongming Xu
Format: Article
Language:English
Published: KeAi Communications Co. Ltd. 2021-03-01
Series:Data Science and Management
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666764921000059
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author Guoyin Jiang
Fen Liu
Wenping Liu
Shan Liu
Yufeng Chen
Dongming Xu
author_facet Guoyin Jiang
Fen Liu
Wenping Liu
Shan Liu
Yufeng Chen
Dongming Xu
author_sort Guoyin Jiang
collection DOAJ
description With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM). Information from e-WOM plays an important role in consumers’ decision-making process. However, the information adoption process of users of social media review platforms remains unclear. Thus, this study builds a model to investigate how information quality affects individual information adoption on e-commerce platforms and explores the moderating effects of perceived risk on information quality, perceived diagnosticity, and information credibility. Structural equation modeling and regression analysis are used to test the proposed model. Results show that information quality consists of content quality, expression quality, and utility quality, all of which effectively affect the information adoption on socialized e-commerce platforms through perceived diagnosticity and information credibility. Findings also suggest that perceived risk positively moderates the effects of information quality on perceived diagnosticity.
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spelling doaj.art-49d93338b4ad406882dc57279165a9f92022-12-27T04:38:22ZengKeAi Communications Co. Ltd.Data Science and Management2666-76492021-03-01111322Effects of information quality on information adoption on social media review platforms: moderating role of perceived riskGuoyin Jiang0Fen Liu1Wenping Liu2Shan Liu3Yufeng Chen4Dongming Xu5School of Public Administration, University of Electronic Science and Technology of China, Chengdu, 611731, China; Corresponding author.School of Information Management and Statistics, Hubei University of Economics, Wuhan, 430205, ChinaSchool of Information Management and Statistics, Hubei University of Economics, Wuhan, 430205, ChinaSchool of Management, Xi’an Jiaotong University, Xi’an, 710049, ChinaSchool of Public Administration, University of Electronic Science and Technology of China, Chengdu, 611731, ChinaSchool of Business, University of Queensland, Brisbane, AustraliaWith the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM). Information from e-WOM plays an important role in consumers’ decision-making process. However, the information adoption process of users of social media review platforms remains unclear. Thus, this study builds a model to investigate how information quality affects individual information adoption on e-commerce platforms and explores the moderating effects of perceived risk on information quality, perceived diagnosticity, and information credibility. Structural equation modeling and regression analysis are used to test the proposed model. Results show that information quality consists of content quality, expression quality, and utility quality, all of which effectively affect the information adoption on socialized e-commerce platforms through perceived diagnosticity and information credibility. Findings also suggest that perceived risk positively moderates the effects of information quality on perceived diagnosticity.http://www.sciencedirect.com/science/article/pii/S2666764921000059Information qualityInformation adoptionPerceived diagnosticityInformation credibilityPerceived risk
spellingShingle Guoyin Jiang
Fen Liu
Wenping Liu
Shan Liu
Yufeng Chen
Dongming Xu
Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
Data Science and Management
Information quality
Information adoption
Perceived diagnosticity
Information credibility
Perceived risk
title Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
title_full Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
title_fullStr Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
title_full_unstemmed Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
title_short Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk
title_sort effects of information quality on information adoption on social media review platforms moderating role of perceived risk
topic Information quality
Information adoption
Perceived diagnosticity
Information credibility
Perceived risk
url http://www.sciencedirect.com/science/article/pii/S2666764921000059
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