Identifying and ranking the factors affecting social media marketing in urban cyberspace
BACKGROUND AND OBJECTIVES: The main purpose of this study in qualitative section is to identify the factors affecting social media marketing in urban cyberspace and then in quantitative section, ranking these factors. Hence, the question has been raised as to what factors affect social media marketi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Municipality of Tehran
2022-01-01
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| Series: | International Journal of Human Capital in Urban Management |
| Subjects: | |
| Online Access: | http://www.ijhcum.net/article_244019_07e81c7589911dce6ccc18eff955aa7a.pdf |