Outsorsing in the field of PR

In the article the tendencies are considered at the Ukrainian market of PR-services. Certainly, that more effective is the business-system at which most types of pr-activity are passed to on outsourcing the specialized pr-agencies. In the near prospect of bringing in of outsourcing for PR will becom...

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Bibliographic Details
Main Authors: Iryna Prozorova, Liudmyla Shestopalova
Format: Article
Language:English
Published: Ukrainian Center for Cultural Studies 2013-08-01
Series:Cхід
Subjects:
Online Access:http://skhid.kubg.edu.ua/article/view/16457