A Model for Commercialization Strategies Success in Marketing in Iran: A Case Study of Industrial Companies in Tehran
Commercialization strategy is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. This study was carried out to propose a model for commercialization strategies success in marketing in Iran. This study was a descriptive survey...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2021-01-01
|
| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_127104_a390b0216e89da73e31f588498d7ce97.pdf |