THE ROLE OF THE MARKETING MIX IN THE IMPROVEMENT OF AGRICULTURAL INSURANCE

THE ROLE OF THE MARKETING MIX IN THE IMPROVEMENT OF AGRICULTURAL INSURANCE

Specialization of agricultural production is closely associated with increased risk. Insurance is often used as a method of transferring risk from a farmer to an insurance company. The development of modern agriculture requires widening the scope of insurance coverage. Therefore, the paper analyzes...

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Bibliographic Details
Main Authors: Žaklina Stojanović, Mirjana Gligorijević, Tatjana Rakonjac-Antić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2012-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
agribusiness
agricultural insurance
marketing mix
marketing metrics
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/545

Internet

https://www.ea.bg.ac.rs/index.php/EA/article/view/545

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