Commentary on the VERB Campaign - Perspectives on Social Marketing to Encourage Physical Activity Among Youth

The VERB campaign is a serious public health investment that aims to tackle the societal and health problems of inactivity and increasing obesity among young Americans (1,2). Worrisome trends in risk factors among young people throughout the developed world reflect the lack of clearly effective publ...

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Bibliographic Details
Main Author: Adrian Bauman
Format: Article
Language:English
Published: Centers for Disease Control and Prevention 2004-07-01
Series:Preventing Chronic Disease
Subjects:
Online Access:http://www.cdc.gov/pcd/issues/2004/jul/04_0054.htm