Measuring E-Commerce User Experience in the Last-Mile Delivery

Measuring E-Commerce User Experience in the Last-Mile Delivery

This research aims to develop and to examine a measurement of customers’ experiences in the last-mile delivery process, which is a critical step towards their satisfaction and future intention to order products from the same retailer again. The CMX-LMD scale is proposed as a self-report tool whose p...

Podrobná bibliografie
Hlavní autoři:	Vijoleta Vrhovac, Stana Vasić, Stevan Milisavljević, Branislav Dudić, Peter Štarchoň, Marina Žižakov
Médium:	Článek
Jazyk:	English
Vydáno:	MDPI AG 2023-03-01
Edice:	Mathematics
Témata:	last-mile delivery delivery customer satisfaction customer experience logistics e-commerce
On-line přístup:	https://www.mdpi.com/2227-7390/11/6/1482

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