Development of a Subjective Well-Being Quaternary Scale in Consumption (SWB-QSIC)
The purpose of this study is to develop a new way of measuring subjective well-being, incorporating 1) aspects of happiness and well-being that have been discarded in the West due to development of modern rationalism, and 2) aspects of consumption. After defining a conceptual model consisting of fou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.005/_html/-char/en |