Advertising Discourse: A Contrastive Analysis of Computer Adverts in English and Spanish
This article looks at the specific discourse features of press ads for computer products in English and Spanish and, to this end, presents the findings of a compa- rative analysis of two parallel corpora of ads, one in each language. Two parti- cular aspects are considered: firstly, discourse featur...
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| Format: | Article |
| Language: | deu |
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Universidad de Las Palmas de Gran Canaria
2015-04-01
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| Series: | Revista de Lenguas para Fines Específicos |
| Subjects: | |
| Online Access: | https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/157 |