Employer brand: A new concept in the field of human resources management
Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, b...
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Format: | Article |
Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2017-01-01
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Series: | Ekonomski Pogledi |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702067O.pdf |