Employer brand: A new concept in the field of human resources management

Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, b...

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Bibliographic Details
Main Author: Ognjanović Jasmina
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2017-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702067O.pdf