Employer brand: A new concept in the field of human resources management
Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, b...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2017-01-01
|
| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702067O.pdf |
| _version_ | 1797224666490732544 |
|---|---|
| author | Ognjanović Jasmina |
| author_facet | Ognjanović Jasmina |
| author_sort | Ognjanović Jasmina |
| collection | DOAJ |
| description | Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, better business results and a stronger competitive position. The aim of the paper is observing the development of corporate brand and employer brand on the basis of carried out studies. Research methods are inductive and deductive method and the method of analysis and synthesis. The conclusion of the paper is that developed employer brand affects on better motivation of employees and their job satisfaction, which is reflected in the development of the company's reputation in the external environment. |
| first_indexed | 2024-04-24T13:56:45Z |
| format | Article |
| id | doaj.art-4a240d5464ea4c1e8529d563782515ee |
| institution | Directory Open Access Journal |
| issn | 1450-7951 2334-7570 |
| language | English |
| last_indexed | 2024-04-24T13:56:45Z |
| publishDate | 2017-01-01 |
| publisher | University of Pristina in Kosovska Mitrovica, Faculty of Economics |
| record_format | Article |
| series | Ekonomski Pogledi |
| spelling | doaj.art-4a240d5464ea4c1e8529d563782515ee2024-04-03T17:31:12ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702017-01-01192677910.5937/EkoPog1702067O1450-79511702067OEmployer brand: A new concept in the field of human resources managementOgnjanović Jasmina0https://orcid.org/0000-0002-6036-5269Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Vrnjačka Banja, SerbiaEmployer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, better business results and a stronger competitive position. The aim of the paper is observing the development of corporate brand and employer brand on the basis of carried out studies. Research methods are inductive and deductive method and the method of analysis and synthesis. The conclusion of the paper is that developed employer brand affects on better motivation of employees and their job satisfaction, which is reflected in the development of the company's reputation in the external environment.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702067O.pdfhuman capitalemployer brandcorporate brand |
| spellingShingle | Ognjanović Jasmina Employer brand: A new concept in the field of human resources management Ekonomski Pogledi human capital employer brand corporate brand |
| title | Employer brand: A new concept in the field of human resources management |
| title_full | Employer brand: A new concept in the field of human resources management |
| title_fullStr | Employer brand: A new concept in the field of human resources management |
| title_full_unstemmed | Employer brand: A new concept in the field of human resources management |
| title_short | Employer brand: A new concept in the field of human resources management |
| title_sort | employer brand a new concept in the field of human resources management |
| topic | human capital employer brand corporate brand |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702067O.pdf |
| work_keys_str_mv | AT ognjanovicjasmina employerbrandanewconceptinthefieldofhumanresourcesmanagement |