Exploring Relationships between Experience Economy and Satisfaction of Visitors in Rural Tourism Destination

This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four...

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Bibliographic Details
Main Authors: Mazlina Mahdzar, Ainul Maisarah Saiful Raznan, Norhafidzah Ahmad Jasmin, Nur Afiqah Abdul Aziz
Format: Article
Language:English
Published: UiTM Press 2020-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/14294