Pengaruh Citra Merek dan Keluarga Terhadap Keputusan Pembelian Sepeda Motor Suzuki di Universitas Muhammadiyah Surabaya

Competition in the development of business in the era of globalization requires companies to be able to act quickly and appropriately in the face of competition in the business environment is very dynamic and full of uncertainty. The study aims to assess Brand Image of Suzuki and Family as an effor...

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Bibliographic Details
Main Author: Ratri Amelia Aisyah
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2017-11-01
Series:Business and Finance Journal
Subjects:
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/464