PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA BANK PERKREDITAN RAKYAT TANAOBA LAIS MANEKAT KOTA KUPANG
This study aims to find empirical evidence on the influence of Trust and Commitment to Customer Loyalty in Bank Perkreditan Rakyat Tanaoba Lais Manekat (BPR TLM) Kupang. Trust is measured by reliability in achieving promise, trust for good service, trust for prompt service, trust to honesty of pers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1208 |