Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.

Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.

This pilot study aims to investigate the relationships between consumers' weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perc...

Full description

Bibliographic Details
Main Authors: Gerrit Hummel, Saskia Maier, Maren Baumgarten, Cora Eder, Patrick Thomas Strubich, Nanette Stroebele-Benschop
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0247755

Internet

https://doi.org/10.1371/journal.pone.0247755

Similar Items