Does wearing a mask promote consumer uniqueness seeking?
As a motivational factor, uniqueness drives individuals to seek and choose unique goods or experiences. The act of wearing masks obscures individuals’ facial features and influences their desire for uniqueness. This study aims to explore how wearing masks promotes individual uniqueness- seeking beha...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-04-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1371820/full |