The Impact of Advertising on Business Competitiveness and Security

The aim of the article is to prove the relevance of the use of advertising technologies by market participants in order to strengthen their positions, in particular to increase the level of competitiveness and ensure greater economic sustainability. The article discusses the functions performed by a...

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Bibliographic Details
Main Authors: Romanchyk Tetiana V., Samoilov Oleksandr V., Struk Dmytro M.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2024-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2024-5_0-pages-373_379.pdf