Marketing Mix in the Websites Operated by Central Libraries in Iranian Universities
Objective: The present investigation intends to identify the marketing techniques employed within the websites set up by central libraries of Iranian Universities. Methodology: An analytical survey was used. An evaluation checklist was constructed through literature survey and experts’ consultatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-06-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_28755_ca775051f6cf067e62a62f3cc390fdec.pdf |