Developing a Model of the Impact of Service Quality, Brand’s Social Identity and Attachment to the Team on the Loyalty of Football Fans
Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical popula...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Allameh Tabataba'i University Press
2019-12-01
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| Series: | New Approaches in Sport Sciences |
| Subjects: | |
| Online Access: | http://nass.atu.ac.ir/article_10592_928231628dbe054a71fdecdc0cf5a5fa.pdf |