Developing a Model of the Impact of Service Quality, Brand’s Social Identity and Attachment to the Team on the Loyalty of Football Fans

Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical popula...

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Bibliographic Details
Main Authors:	Ali Benesbordi, Mohsen Esmaeili
Format:	Article
Language:	English
Published:	Allameh Tabataba'i University Press 2019-12-01
Series:	New Approaches in Sport Sciences
Subjects:	attachment brand loyalty service quality social
Online Access:	http://nass.atu.ac.ir/article_10592_928231628dbe054a71fdecdc0cf5a5fa.pdf

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