Mobile Banking Adoption: Examining the Role of Personality Traits
A number of studies have been conducted on the salient factors that influence consumers’ intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers’ intention to adopt mobile banking services. This study investigates the impa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020932918 |