Formation of the Competitive Strategy of an Enterprise Based on the Customer-Oriented Approach

Issues related to customer-oriented strategy are of particular importance, as its development and implementation determines the conditions that meet the needs of consumers with the level and quality of service, as well as economic and social growth of the company as a whole. The article identifies t...

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Bibliographic Details
Main Authors: Spytska Kateryna V., Grynko Tetiana V., Hviniashvili Tetiana Z.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-11-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-309_314.pdf