I vaccini: la necessità di una comunicazione strategica per ricostruire un rapporto di fiducia con i cittadini e sconfiggere la deriva delle fake news
Scientific communication today is experiencing a difficult transition, but the need to rethink oneʼs model to counteract the phenomenon of fake news and its effects is essential. Strateg- ic communication is the answer to build a dialogue and a relationship with public opinion and to re-establish co...
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| Format: | Article |
| Language: | English |
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University of Salerno
2018-12-01
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| Series: | Culture e Studi del Sociale |
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| Online Access: | http://www.unisa.it/uploads/14659/7_alt.pdf |
| Summary: | Scientific communication today is experiencing a difficult transition, but the need to rethink oneʼs model to counteract the phenomenon of fake news and its effects is essential. Strateg- ic communication is the answer to build a dialogue and a relationship with public opinion and to re-establish correct information on a sensitive issue such as that of vaccines. The flow of contents and fake news of the no vax can be defeated only with a long-term vision and able to field a counter flow of contents able to defuse the phenomenon of the eco- chambers and the spiral of silence. A complex challenge that requires method, model and strategy. |
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| ISSN: | 2531-3975 2531-3975 |