PENGARUH GREEN BRAND POSITIONING TERHADAP NIAT PEMBELIAN DIMEDIASI OLEH SIKAP (KASUS THE BODY SHOP BALI)
ABSTRACT The study aims to determine the effect of green brand positioning on purchase intentions that mediated by attitude on products the body shop. The object of this study is products The Body Shop. This study was counducted in Denpasar. The sampling method used in this research is non-probabili...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-10-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/23846 |