Perceived mental benefits of online shopping
The e-commerce market in Vietnam has been developing rapidly in recent years. Understanding customers’ perceived benefits will bring great advantages for businesses. This research develops and validates a scale to measure customers’ perceived mental benefits when shopping on e-commerce sites in Viet...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/492 |