PENYELIDIKAN NIAT PERILAKU PELAJAR SEKOLAH MENENGAH PERTAMA BERKAITAN DENGAN BELANJA ONLINE
This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi Universitas Negeri Jakarta
2017-10-01
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| Series: | Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jpeb/article/view/3785/3063 |