PENYELIDIKAN NIAT PERILAKU PELAJAR SEKOLAH MENENGAH PERTAMA BERKAITAN DENGAN BELANJA ONLINE

PENYELIDIKAN NIAT PERILAKU PELAJAR SEKOLAH MENENGAH PERTAMA BERKAITAN DENGAN BELANJA ONLINE

This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion...

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Bibliographic Details
Main Authors: Erriska Rahma Putri, Usep Suhud, Mohamad Rizan
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi Universitas Negeri Jakarta 2017-10-01
Series:Jurnal Pendidikan Ekonomi dan Bisnis (JPEB)
Subjects:
Technology Acceptance Model
Innovation Diffusion Theory
niat belanja online
persepsi
pelajar SMP
Online Access:http://journal.unj.ac.id/unj/index.php/jpeb/article/view/3785/3063

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