MARKETING FUNCTION IN THE DEVELOPMENT OF PUBLIC-PRIVATE PARTNERSHIP

MARKETING FUNCTION IN THE DEVELOPMENT OF PUBLIC-PRIVATE PARTNERSHIP

Marketing function of an economicentity involves the usage of various marketing subfunctionssuch as marketing research, marketingapproach in product development, marketingplanning, marketing management, etc. Themarketing orientation of the economic entity isdirected by using those functions, eitheri...

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Bibliographic Details
Main Author: Ljubiša Ćosić
Format: Article
Language:English
Published: Faculty of Economics Pale University of East Sarajevo 2012-01-01
Series:Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu
Subjects:
Marketing Concept
Marketing Function
Marketing Research
Promotion
Public Sector
Public-Private Partnership.
Online Access:http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/215%20-229%20-%20Ljubisa%20Cosic.pdf

Internet

http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/215%20-229%20-%20Ljubisa%20Cosic.pdf

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