Beer advertisements and adolescent drinking knowledge, expectancies, and behavior
Objective: (1) To examine the degree to which overall beer advertising expenditure is related to youth brand awareness, preferences, and drinking behavior, and (2) to use multiple methods, including individual brand awareness and expectancies, to gain a broader understanding of the effects of alcoho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-12-01
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| Series: | Addictive Behaviors Reports |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352853219301403 |