NEUROMARKETING ACTIONS FOR THE DIGITAL PROMOTION OF TOURISM IN CUBA
The alliance between neuroscience and marketing makes it possible to study user reactions to different purchasing stimuli. The descriptive exploratory research had the objective of proposing neuromarketing actions for the tourist promotion of the Cuba destination on the Cubatravel website. Web ana...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-03-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-1-2023/gtg.46138-1032.pdf |