Areas for Improvement of the Hotel Management Efficiency in Ukraine through the Implementation of Communication Policy
The study is devoted to the investigation of the communication policy of hotel industry enterprises, the features of using advertising, and ways to improve its effectiveness in modern conditions. The purpose of the study is to consider the areas of improving the efficiency of hotel management in Ukr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mukachevo State University
2020-12-01
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| Series: | Науковий вісник Мукачівського державного університету. Серія Економіка |
| Subjects: | |
| Online Access: | https://economics-msu.com.ua/en/journals/tom-7-2-2020/napryami-pidvishchennya-efektivnosti-upravlinnya-pidpriyemstvom-gotelnogo-gospodarstva-ukrayini-shlyakhom-realizatsiyi-komunikatsiynoyi-politiki |