SOCIO-ECONOMIC, PERSONAL AND MARKETING FACTORS IN DETERMINING PURCHASING DECISIONS FOR FRESH PORK IN KUPANG CITY, INDONESIA

SOCIO-ECONOMIC, PERSONAL AND MARKETING FACTORS IN DETERMINING PURCHASING DECISIONS FOR FRESH PORK IN KUPANG CITY, INDONESIA

This study aims were to analyze the influence of: 1) socio-economic, personal and marketing mix on consumer perceptions, 2) socio-economic, personal and marketing in determining purchasing decisions for fresh pork in Kupang City, and 3) socio-economic, personal and marketing through perceptions in d...

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Bibliographic Details
Main Authors: Ottu M.A., Nalle A.A., Krova M., Lalus M.F., Lole U.R.
Format: Article
Language:English
Published: iVolga Press 2024-01-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
socio-economic
personal
marketing
consumer perception
purchase decision
Online Access:http://rjoas.com/issue-2024-01/article_04.pdf

Internet

http://rjoas.com/issue-2024-01/article_04.pdf

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