Exploring the Effect of Status Quo, Innovativeness, and Involvement Tendencies on Luxury Fashion Innovations: The Mediation Role of Status Consumption

Exploring the Effect of Status Quo, Innovativeness, and Involvement Tendencies on Luxury Fashion Innovations: The Mediation Role of Status Consumption

The article explores the mechanisms that affect consumers’ interest in luxury clothing innovations. The actual research aims to investigate the effect of status quo and clothing involvement on consumer brand loyalty. More, it was intended to quantify the influence of the level of engagement concerni...

Full description

Bibliographic Details
Main Authors: Andreea-Ionela Puiu, Anca Monica Ardeleanu, Camelia Cojocaru, Anca Bratu
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Mathematics
Subjects:
luxury fashion goods
status consumption
status quo
clothing innovativeness
clothing involvement
PLS-PM
Online Access:https://www.mdpi.com/2227-7390/9/9/1051

Internet

https://www.mdpi.com/2227-7390/9/9/1051

Similar Items