Strategic Foresight and Innovation Management: A Comparative Study across International Swiss Banks
International Swiss banks are challenged more than ever. The fast-paced global environment forces them to develop new and innovative products, services, and processes to sustain in the long-term. Therefore, strategic foresight is important to understand the organisations’ customers, their evolving n...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2022-09-01
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| Series: | Athens Journal of Business & Economics |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/business/2022-8-4-1-Baumgartner.pdf |