STORE ATMOSPHERE DALAM MENCIPTAKAN EMOSI dan PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Survey pada Pengunjung Alfamart, Jalan Soekarno Hatta, Ruko Center Point, Kota Malang)
The purpose this study to determine and explain whether there influence between Store Atmosphere, Emotion and Purchase Decision. This is causality research. Methods data collection using a survey. The population were all those people who have made purchases transaction in Alfamart minimarket, in Cen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2015-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/468 |