Factors influencing on social commerce development

The paper’s aim is the identification and structuring the factors influence social commerce development by focusing on Instagram. This research is an applied research based on the purpose and descriptive based on the research method. The researchers identified 10 factors influencing social commerce...

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Bibliographic Details
Main Authors: Peyman Ghafari Ashtiani, Maryam Keshavarz Rezai
Format: Article
Language:fas
Published: Yazd University 2021-02-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_2090_67edaebc1184f4faea479d5f7dc87a29.pdf