Criteria for defining the concept of social advertising
In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common. The article determines qualitative f...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2009-03-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4518 |