Criteria for defining the concept of social advertising
In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common. The article determines qualitative f...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2009-03-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4518 |
| _version_ | 1811216739778691072 |
|---|---|
| author | V V Gulyaev |
| author_facet | V V Gulyaev |
| author_sort | V V Gulyaev |
| collection | DOAJ |
| description | In this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common.
The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism». |
| first_indexed | 2024-04-12T06:43:36Z |
| format | Article |
| id | doaj.art-4b7565de25684be489c8f18ff7b5e9b9 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-04-12T06:43:36Z |
| publishDate | 2009-03-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-4b7565de25684be489c8f18ff7b5e9b92022-12-22T03:43:39ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472009-03-010185894518Criteria for defining the concept of social advertisingV V Gulyaev0Российский университет дружбы народовIn this article social advertising is revealed as a relatively new notion for Russia. At the high point the article deals with the problem of social advertising becoming an independent concept in our country's historical development of advertising in common. The article determines qualitative features of social advertising, methods and forms of running social advertisements, as well as differentiates the meanings of «social advertising», «commercial advertising» and «journalism».http://journals.rudn.ru/literary-criticism/article/view/4518 |
| spellingShingle | V V Gulyaev Criteria for defining the concept of social advertising RUDN Journal of Studies in Literature and Journalism |
| title | Criteria for defining the concept of social advertising |
| title_full | Criteria for defining the concept of social advertising |
| title_fullStr | Criteria for defining the concept of social advertising |
| title_full_unstemmed | Criteria for defining the concept of social advertising |
| title_short | Criteria for defining the concept of social advertising |
| title_sort | criteria for defining the concept of social advertising |
| url | http://journals.rudn.ru/literary-criticism/article/view/4518 |
| work_keys_str_mv | AT vvgulyaev criteriafordefiningtheconceptofsocialadvertising |