The Strategic Transfer of Intangible Assets via Twitter by Spanish Listed Companies in Times of Crisis
In times of crisis such as the one we have experienced due to COVID-19, listed companies have enhanced the communication of their intangible assets. Thus, the aim of this research is to study how listed companies in Spain have used one of the most popular social channels, such as Twitter, to transf...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2022-07-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/341 |