Renaissance of project marketing: Avenues for the utilisation of digital tools
Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms of B2...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Project Leadership and Society |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666721523000121 |