ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY
The article identified the role of process of formation and evolution of intellectual potential for enterprise marketing administration system efficiency by means of developing and presenting a complex model. The presented model is universal since it allows to analyze marketing operation efficiency...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Academy of Educational Sciences of Ukraine. Institute of Higher Education
2016-12-01
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| Series: | Університети і лідерство |
| Online Access: | https://ul-journal.org/index.php/journal/article/view/29 |
| _version_ | 1818823343220981760 |
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| author | Marina Korzh Olena Dobykina |
| author_facet | Marina Korzh Olena Dobykina |
| author_sort | Marina Korzh |
| collection | DOAJ |
| description | The article identified the role of process of formation and evolution of intellectual potential for enterprise marketing administration system efficiency by means of developing and presenting a complex model. The presented model is universal since it allows to analyze marketing operation efficiency of a given enterprise regardless of the field taking into account influence of all the factors. This model can be applied at different stages of marketing activity. Moreover, by modeling the enterprise marketing activity efficiency system, attention is paid to the role of intellectual potential which is of key importance in the increase of the enterprise competitive ability and profitability. Results are demonstrated through the example of a large machine building JSC NKMZ enterprise. |
| first_indexed | 2024-12-18T23:38:28Z |
| format | Article |
| id | doaj.art-4b82ef1d55614d6f8eef62c2a6ddaae4 |
| institution | Directory Open Access Journal |
| issn | 2520-6702 |
| language | English |
| last_indexed | 2024-12-18T23:38:28Z |
| publishDate | 2016-12-01 |
| publisher | National Academy of Educational Sciences of Ukraine. Institute of Higher Education |
| record_format | Article |
| series | Університети і лідерство |
| spelling | doaj.art-4b82ef1d55614d6f8eef62c2a6ddaae42022-12-21T20:47:27ZengNational Academy of Educational Sciences of Ukraine. Institute of Higher EducationУніверситети і лідерство2520-67022016-12-01229ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCYMarina KorzhOlena DobykinaThe article identified the role of process of formation and evolution of intellectual potential for enterprise marketing administration system efficiency by means of developing and presenting a complex model. The presented model is universal since it allows to analyze marketing operation efficiency of a given enterprise regardless of the field taking into account influence of all the factors. This model can be applied at different stages of marketing activity. Moreover, by modeling the enterprise marketing activity efficiency system, attention is paid to the role of intellectual potential which is of key importance in the increase of the enterprise competitive ability and profitability. Results are demonstrated through the example of a large machine building JSC NKMZ enterprise.https://ul-journal.org/index.php/journal/article/view/29 |
| spellingShingle | Marina Korzh Olena Dobykina ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY Університети і лідерство |
| title | ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY |
| title_full | ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY |
| title_fullStr | ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY |
| title_full_unstemmed | ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY |
| title_short | ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY |
| title_sort | role of intelectual potential rise for marketing administration efficiency |
| url | https://ul-journal.org/index.php/journal/article/view/29 |
| work_keys_str_mv | AT marinakorzh roleofintelectualpotentialriseformarketingadministrationefficiency AT olenadobykina roleofintelectualpotentialriseformarketingadministrationefficiency |