ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY

ROLE OF INTELECTUAL POTENTIAL RISE FOR MARKETING ADMINISTRATION EFFICIENCY

The article identified the role of process of formation and evolution of intellectual potential for enterprise marketing administration system efficiency by means of developing and presenting a complex model. The presented model is universal since it allows to analyze marketing operation efficiency...

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Bibliographic Details
Main Authors: Marina Korzh, Olena Dobykina
Format: Article
Language:English
Published: National Academy of Educational Sciences of Ukraine. Institute of Higher Education 2016-12-01
Series:Університети і лідерство
Online Access:https://ul-journal.org/index.php/journal/article/view/29

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