The True or the Idealized Self: How CEOs Build Their Personal Brands?
Purpose: This study aims to empirically present the process of personal branding of CEOs. Building on the theoretical model proposed by Wojtaszczyk and Maszewski (2014), the study illustrates how CEOs build their personal brands.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-03-01
|
| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.7206/cemj.2658-0845.40 |