The relevance of the number of categories in the hedonic scale to the Ghanaian consumer in acceptance testing
The 9-point hedonic scale is the most widely used scale for consumer acceptance testing globally. The scale has nine categories with verbal anchors which are converted to a numerical scale with numbers assigned at equal intervals so that the psychological distance between successive scale points is...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-06-01
|
| Series: | Frontiers in Food Science and Technology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frfst.2023.1071216/full |