The impact of service quality in retail trade facilities on customer loyalty
In recent decades, the concept of "quality of retail services" has occupied a significant place in the literature on marketing services. In the retail industry there is strong competition given the large number of businesses operating in that market.Therefore, providing high-quality servic...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2020-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712002121T.pdf |