The impact of service quality in retail trade facilities on customer loyalty

In recent decades, the concept of "quality of retail services" has occupied a significant place in the literature on marketing services. In the retail industry there is strong competition given the large number of businesses operating in that market.Therefore, providing high-quality servic...

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Bibliographic Details
Main Authors: Tomašević Dragana, Gašević Dragana, Vranješ Marija
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2020-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712002121T.pdf