Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method
One way to influence the consumer behavior is advertising. Different mediums are used to make an effective advertisement, among which using mascots is of very high importance. In this research, the use of animal mascots has been studied, so that the customers’ response to the use of mascots can be a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_66287_9fe4d2f3a024887debd41708fb31c87e.pdf |