LOYALITAS NASABAH DAN KINERJA PERBANKAN DI INDONESIA

The purpose of this study was to investigate the impact of customer loyalty on firm performance in the banking industry in Indonesia. This study used sample of banking firms listed on the Indonesian Stock Exchange. The data was processed and analyzed by Partial Least Square (PLS). We hypothesized th...

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Bibliographic Details
Main Authors: Nurul Aisyah Rachmawati, Lindawati Gani, Hilda Rossieta
Format: Article
Language:English
Published: Universitas Merdeka Malang 2017-05-01
Series:Jurnal Keuangan dan Perbankan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1235