LOYALITAS NASABAH DAN KINERJA PERBANKAN DI INDONESIA
The purpose of this study was to investigate the impact of customer loyalty on firm performance in the banking industry in Indonesia. This study used sample of banking firms listed on the Indonesian Stock Exchange. The data was processed and analyzed by Partial Least Square (PLS). We hypothesized th...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Merdeka Malang
2017-05-01
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Series: | Jurnal Keuangan dan Perbankan |
Subjects: | |
Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1235 |